Mobile advertising has become a traditional media buy

Posted on by John Flynn - CEO - Copley Advertising

Mobile is not a new media outlet.  By the end of 2015, 60% of all digital views will be mobile. 42% of ad agencies will consider mobile a must buy for all their clients.

Mobile marketing is has become a traditional media buy.

Local car dealers are mobile geo-fencing their competitors.  Location based retailers are mobile geo-fencing all home games for thier local NFL team.

In app advertising is here to stay and don’t lock yourself into a lifetime program.  Things are happening every week.  Programs area getting cheaper and more efficent.

It is best to be small and fast then big and slow.  No one can buy all the impressions.

Five reasons why you need to be marketing to military personal

Posted on by John Flynn - CEO - Copley Advertising

Money

There are 7.3 million active duty personnel, dependents, reservists, civilian employees that live on military sites.  The annual payroll is over $90 billion.

Employment

Everyone on a military base has a job.  100% employment

Demographic

75% are under 34

96% are high school grads

45% have attended college

66% area white, 20% are black and 8% are Hispanic

Set Target

The demographic and geo locations are set.  This makes it easy for marketers to target their advertising.  You know who you are talking to and where they are.

Media Outlet

Mobile geo-fencing.  Military personal spend over 60% of their digital views on smartphones. TV viewship for 18-34 is down 17% in one year. Direct mail and base newspapers are over crowded with ads. A mobile geo-fencing program will tag all the smartphones on base. Then track which apps the user opens.   Place ads on selected apps.  You will be talking directly to your demographic.  Mobile geo-fencing gives marketer the flexibility, targeting and the effectiveness needed to create an advertising campaign to reach military personal.

Millennials views: Mobile

Posted on by John Flynn - CEO - Copley Advertising

Millennials spending almost twice the time on smartphones vs watching TV (6.3 hours v 3.5 hours).

You present marketing is making your message obsolete to Millennials.

60% of all digital views is now on mobile

Every marketer needs to understand the trends and application of mobile adverting in 2015 and beyond.

 

Mobile trends for Millennial teens (16-19)

Posted on by John Flynn - CEO - Copley Advertising

Marketing Charts reported today that Millennial teens (16-19) are spending nearly twice as much time daily using mobile phones and smartphones then watching TV (6.3 hours vs 3.5 hours)

Mobile phones and smartphones (55%) outrank computers /laptop (18%) and other devices including TV (7%) as teens most important device

Favorite apps and sites for Millennial teens?  YouTube (64%), Facebook (51%), Instagram (45%) and coming up fast is Snapchat (42%)

Check out the full article here

Every marketer needs to understand where mobile advertising is now and what are the trends and applications for the future