5 Tips for Effectively Using Geofencing

5 Tips for Effectively Using Geofencing

Statistics show that 65% of consumers open the push notifications they receive.  Geo-fencing provides consumers with location-based push notifications that are relevant. The pop-ups and push notifications that appear as a result of geofencing are linked to a customer’s interests.  So, the customer can find exactly what he or she needs from your company that much faster. This increases foot traffic to your store and widens your customer base. Geo-fencing, when used effectively, gives companies a competitive edge.  Instant.ly reports that “many businesses have experienced click-through rates on geofencing campaigns that are as much as 70% higher than standard ads.”  Numbers don’t lie. Jumping on the geofencing bandwagon can only mean immeasurable success for your business.

Reaping the benefits of geofencing, however, requires understanding how it works and how to use it effectively. These tips will help you get the most out of your geofencing campaign. Discuss them with your digital marketing campaign manager. If you’re doing your own digital marketing, feel free to contact us at Copley Advertising to get expert advice.

Know what is Required

Geofencing is an expanded form of beacon technology. Beacons work within a narrow parameter, such as a particular aisle in your store. Geofencing, on the other hand, encompasses a wider boundary.  With geofencing, you use mapping software to physical identify the broad region you want to target.  Whenever someone enters that region, the tagged smartphone or app sends a targeted message to the person’s phone. Geofencing is about being at the right place at the right time.  In order to work effectively, a link must be made to GPS, cellular data and/ or Wi-Fi connection.

Carefully Consider your Message

Your aim is to get people to come into your store. Most geofencing campaigns provide special discounts or offers through the pop-ups and push notifications of an app. You have to give a little to get a little. So, it’s more than telling people that your store is in that location. There must be a clear call to action that gives people the impetus to step into the store and make a purchase. Customers who enjoy the experience will keep coming back.

Personalize

Geo-fencing works better when users opt-in. Your app should give the user the option to turn on location services. It should also give the user the option to turn these services off if necessary. Users should also be able to create their own profiles. This provides a more targeted marketing approach since you’ll be able to accurately determine each user’s interests.  Giving users control over their profiles allows them to control the data they provide. Respecting potential customers’ privacy is crucial.

Use the Data

Each geofencing campaign generates data that can be used to measure the campaign’s success. Neglecting the data is a recipe for failure. Track the data in real-time to determine its strengths and pitfalls. Using this knowledge to inform present and future decisions differentiate effective marketers from ineffective marketers.

Strategically Define Geofences

Each geofence should encompass areas where people are most likely to be. It is highly likely that this will not be where your business is. Setting location parameters around a competitor’s store has proven effective for numerous brands.

Copley Advertising has a team of geofencing experts who are willing to help you create an effective geofencing campaign. We will do all of the technical work for you.  Let us help you make the magic happen.  Have questions?  info@copleyadvertising.com

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