Mobile trends for Millennial teens (16-19)

Marketing Charts reported today that Millennial teens (16-19) are spending nearly twice as much time daily using mobile phones and smartphones then watching TV (6.3 hours vs 3.5 hours)

Mobile phones and smartphones (55%) outrank computers /laptop (18%) and other devices including TV (7%) as teens most important device

Favorite apps and sites for Millennial teens?  YouTube (64%), Facebook (51%), Instagram (45%) and coming up fast is Snapchat (42%)

Check out the full article here

Every marketer needs to understand where mobile advertising is now and what are the trends and applications for the future


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