Mobile is not a new media outlet. By the end of 2015, 60% of all digital views will be mobile. 42% of ad agencies will consider mobile a must buy for all their clients.
Mobile marketing is has become a traditional media buy.
Local car dealers are mobile geo-fencing their competitors. Location based retailers are mobile geo-fencing all home games for thier local NFL team.
In app advertising is here to stay and don’t lock yourself into a lifetime program. Things are happening every week. Programs area getting cheaper and more efficent.
It is best to be small and fast then big and slow. No one can buy all the impressions.