The mania of Pokemon Go has forever changed how mobile marketing will be seen by retail and consumer goods companies. It’s now clear to retailers and consumer goods companies that mobile geo-targeting is a powerful tool that can cause an organic reaction and propel their brands to a new level of engagement.
Retailers can tag the IDs of smartphone users within a five-mile radius of their locations and place a Pokemon Go “like” ads in mobile apps driving traffic to their locations. They can drill down to demographic and behavioral qualifiers. Increase in-store foot traffic is an important indicator for a successful mobile campaign. Data from companies like Cuebiq is making tracking the holy grail of in-store traffic a lot easier and faster to track.
For consumer goods companies using the Pokemon Go like strategy of driving consumers to store locations that carry their product is a very effective plan. With the increased ability to target by contextual, behavior and users individual selling habits, consumer goods companies have powerful marketing information on top of the ability to geo-target.
Pokemon Go has helped the mobile marketing movement go mainstream. Retailers and consumer goods companies will now realize that the capabilities of Pokemon Go have shown only a small part of what mobile marketing can do.