Advertising at an event is expensive and has a very short lifespan. Geofencing provides an opportunity to target fans at the event and when they leave.
Copley Advertising can tag all the smartphones at any event or concert. Let’s say that the New York Knicks are playing at Madison Square Garden. We would tag all the smartphones at the game. An ad can be placed on each phone. If the users clicks on the ad their ID is placed in a retargeting folder for future marketing. We can also download all the device ID (owners that received an impression) and use the information for future campaigns.
Geofencing is highly targeted, and due to the lower CPC, the ROI of each marketing dollar spent is 2x to 5x greater than traditional marketing. The key to location marketing is that you are reaching your demographic in a set area. Copley Advertising can break down the demographic for any event. If the event fits your buyer persona we can geofence the event. You have now captured your customer and have the ability to continue to serve ads to them after the event is over and they returned home. Copley Advertising can follow a sports team or music act across the country. We are able to reach your demographic in each location.
Mobile marketing campaigns can be automated. The only variables that need to be entered are the location and date/time of the targeted event-goers. Copley Advertising optimizes the campaign in real time. We drill down to app placement, creative click thru, OS, and SSP networks. As the campaign continues it becomes effective and efficient.
By mobile geofencing an event you can place offers that will drive ticket holders to your store or restaurant. “Come after the game and get $5 off!”. If the client geofences a team during every home game they will train the fans that their destination is a must after each game. They become an important part of the event’s marketing without paying the huge event markup. This is great news for national restaurant and bar chains that are near a stadium.
If you look at the crowd during a sporting event or concert you will see a sea of people on their smartphones. Now imagine for a small marketing budget they are seeing your ad. You didn’t have to pay for the overpriced in-stadium signage. And you can follow your demographic home and continue to deliver ads to them after the game.
Questions? Copley Advertising, [email protected]. (617) 651-2249.
