So you’re a medium size online pet site offering high-end choices for the pet owner community. You are using Google Analytics and maybe some digital cookie tagging to draw customers. SEO and Adwords to keep you on top of search engine keywords. It’s expensive to use traditional advertising to reach your demographic and compiling a “customer persona” can be difficult. You are using the tools you have access to.
With mobile geo-fencing you can create a “geo-fence” around PETCO and Pet Smart locations. Then tag all the smartphone at the location. You can drill down further to demographics (age and gender) with behavior overlays (soccer mom, household income). Your ad is placed in mobile apps of the tagged user. When the user leaves the geo-fence they will see your ad for up to 30 days.
Now you can target the exact demographic you are looking while they are they are in the buying cycle. You are letting the big box stores do all the work of placing a store in the right area, advertising to draw in customers, staffing, and the huge overhead. All you have to do is geo-fence their location and tag your demographic’s smartphone.
It is simple and powerful.