2016 is the year of elections. Each party will face challenges to reach their base and attract the all-important swing voter. The 2016 election will be the first time mobile geo-fencing will become a key part of campaign media.
Our mobile geo-fencing program brings different strategies into play. First we mobile geo-fence homes of voters in districts and tag smartphones. Then Copley Advertising drills down to demographic (age and gender) and an includes behavior overlays (soccer moms, high-income household, blue collar workers and others). We now have a hyper-targeted base.
Copley Advertising starts delivering impressions to the tagged phones by placing ads in mobile apps. We use native mobile ads tp place ads in web pages with key news articles. When the tagged user leaves the geo-fence they will still see the candidate’s ad for up to thirty days. We track which apps are getting the best click-through rate (CTR) and adjust impressions in real time (RTB).
The campaign is optimizing in real time. As the campaign continues it becomes more efficient. The data gathered from the ID tags allows Copley Advertising to create voter personas. We create data models based on what areas are getting the best CTR and drill down to what demographics are responding to your message. This will give the candidate a huge advantage as the data can be used for traditional marketing.
On election day, Copley Advertising will send impressions to the captured voter persona with call to action ads (polls are close..we need your vote) plus we will mobile geo-fence all polling stations.
Campaigns should start August 1st in order to gather all the data needed.