The implementation of geofencing in car dealership’s marketing programs has been talked about for some time now, but it’s only in recently that the technology has allowed programs geared to the car and truck industry. Geofencing uses GPS/RFID technology to create geographic boundaries. When a mobile phone enters the target area the desired the phone is tagged and Copley Advertising has the ability to place ads on the smartphone.
The mobile phones of users would be targeted when they enter the auto dealerships. The customers will be informed of the top deals that they might have missed and special mobile offers. The sales team may not have enough manpower to attend to every single customer that walks in, but mobile geofencing ensures no customer is left without a pitch being made.
The most powerful program for auto dealers is geo-conquesting. Copley Advertising can geofence all competing car dealerships and tag smartphones in the dealership. As customers are on the smartphones they will see your ad. Call to Action creative can include weekend only rebates and call before you buy. Plus if the tagged user engages with the ad we can capture their ID and place it in our retargeting folder.
Marketing campaigns can also be launched to targeted neighborhoods that are within close proximity of the auto dealerships. A seven-mile geofence around each dealership is recomeneded as over 80% of the dealership customers live within seven miles of the dealership.
Geotargeting also allows a car dealership to target customers based on demographics. For example, used cars might be targeted to students living on a college campus, whereas family based neighborhood advertising an SUV might make more sense.
The targeted nature of geofencing allows car dealerships to place themselves on the map without putting a big dent in their spending budget. Email us at [email protected] to learn more about Copley Advertising geofencing programs for car dealerships.
