April 4th, 2017, Boston—Copley Advertising and the Massachusetts Attorney General’s office have reached an agreement on a Civil Investigation Demand, or CID, regarding Copley Advertising. In the agreement with the Attorney General’s office, Copley has not admitted to any of the Attorney General’s allegations, have denied that they engaged in any wrongdoing, and have denied that they violated the law.
The Attorney General’s investigation began in September of 2016 and focused on a Massachusetts statute that prohibits unfair or deceptive trade practices. Copley Advertising is a firm that uses mobile “geofencing” to help clients reach and engage their demographic in a specific area. Copley’s CEO, John Flynn, says his firm has never run a mobile geofencing campaign in the state of Massachusetts, and has never violated the law.
“The Massachusetts Attorney General’s office singled out Copley Advertising to challenge what we believe was an exercise of free speech under the First Amendment,” Flynn says. “Although we have not violated any laws, we made an agreement with the A.G.’s office so we can devote our time and resources to working for our clients. Their right to free speech should not be marginalized because government officials do not agree with the message of their advertisement.”
Copley Advertising is a Boston-based firm and leader in mobile advertising.
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