That rumbling noise you heard Saturday was all the Adword users moaning. Google has announced that it will no longer have paid ads on the right side of a Google search page. What does this mean for the average Adwords user? A big problem.
No mere human can guess the thinking of Google but it seems that Google wants more competition for the space on the top of the search page. This will dramatically increase prices and cause medium and small Adwords users to be squeezed out of the market.
Companies that have invested in Adwords are going to have to rethink their strategy.