From MarketDive (2/5/16):
Mobile has surpassed TV in viewing. 47.3% of consumer’s time is spent on mobile devices and 36% is spent on TV. Smartphone video views are up 55%. 57% of viewers are using another device while watching.
Yahoo recommended, “Mobile is the new prime time vehicle of choice. Maximize viewer attention by incorporating native video ads into your next campaign. These ads have led to a 28% lift in purchase intent.”